According to Sune Schnack, CEO of Flügger group A/S, the merger is planned to ensure a larger product range and a simpler relationship with customers:
“We want to ensure an even greater focus on our customers. I’m therefore pleased that we can make it even better and easier to be a customer of both Flügger and PP. Once the merger is complete, Danish painting contractors will be able to buy quality paint from PP and Flügger via their permanent sales consultant, who can offer both brands,” says Sune Schnack.
In addition to an extended product range that gives each customer more options, it also makes it easier to be a customer: Once the merger is complete, professional painters will have one account number, regardless of where the purchase was made. At the same time, each customer will have a single credit limit.
The merger is also planned with the employees in mind, says Mikkel Boelskifte, Country Manager for Flügger Denmark:
“We want to give all our stores and salespeople the same toolbox so they can offer the best product from PP and Flügger. This benefits our customers, but also gives our salespeople far better opportunities to offer the best solution that matches the needs of our professional customers. So we very much hope that both our many loyal customers and my talented colleagues will welcome the news,” Mikkel Boelskifte concludes.
The changes are expected to be implemented from mid-January 2023.
Flügger is the Flügger group’s largest brand. The extensive product assortment includes building paints, wood protection, spackling compounds, glues, adhesives, wall coverings, sanding materials, brushes, tools and cleaning products.
Read more at www.flugger.dk
PP professional paint A/S is a Danish company with 8 wholesale centres, which has sold a narrow and sharp range for the professional and price-conscious painter since 1981.
Read more at www.pp-professionalpaint.dk.
Casper Paggio Hansson Felt
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