50 years of bringing colour to the people
This year marks 50 years since Flügger opened its doors to private customers for the first time – and thus also became Denmark’s first franchise chain. From selling paint exclusively to professional painters, in 1975 Flügger also invited private customers into the world of colours.

It began with a single store in Studiestræde in Copenhagen. Today, Flügger is an international, listed company with over 100 stores in Denmark and a presence throughout the Nordic region, Eastern Europe and China. The focus remains on quality, local production and professional advice.

– It is a great honour to continue the work that my father and grandfather started. Our values are the same as they were back then: quality, expertise and locally produced materials in Denmark and Sweden,’ says CEO Sune Schnack, the third generation at the helm of Flügger.

 

From niche to people’s favourite

In 1987, only 7 per cent of Danes knew about Flügger. In 2025, the company is a well-known brand that many people associate with both high quality and professional advice – both in our stores and online. Today, Flügger is a trusted partner for both private and professional customers, offering solutions that make it easy to get started with new projects.

 

An anniversary year packed with colour and activities

Flügger’s 50th anniversary will be celebrated throughout the year with a series of activities in and around the stores, special promotions and plenty of inspiration for DIY projects.

The anniversary is not only a celebration of our history, but also a look ahead. We look forward to continuing our development together with our customers, employees and partners, concludes Sune Schnack.

For more information:

Casper Paggio Hansson Felt

Communications Manager

  +45 27 53 28 99

 [email protected]

Casper Paggio Hansson Felt

Communications Manager

+45 27 53 28 99

Flügger Scandinavia